Thursday, August 5, 2021
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gen z

How Gen Z Changes the F&I Approach and Tips on...

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Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage and sell to them. But many in the industry could be ignoring one of the bigger and soon-to-be influential groups of car buyers coming into the market now…Gen Z. Or should […]
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Adapting when a customer says “I’m just looking!”

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On this week’s edition of On the Mark, Mark talks about how to deal with a customer that says “I’m just looking!” out on the lot.
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