DAYTON, Ohio / LAS VEGAS, Nev. – April 14, 2026 – Reynolds and Reynolds and Swickard Auto Group today announced an expanded partnership to deploy advanced artificial intelligence tools designed to improve customer engagement, strengthen retention, and drive more consistent communication across Swickard’s dealership network.
The initiative centers on Reynolds’ Curator platform and Engagement AI capabilities, which leverage real-time data and predictive insights to help dealerships move from reactive outreach to more proactive, structured customer engagement strategies.
Curator is the industry’s first Unified Intelligence Engine. It continuously consolidates and analyzes dealership data to identify opportunities across sales, service, and retention—enabling teams to act on customer behavior, ownership cycles, and service patterns. When paired with Engagement AI, dealerships can automate and scale communication while maintaining consistency and relevance across every customer touchpoint.
“Swickard has been focused on building a real AI strategy—one that is grounded in our data and integrated into how we operate every day,” said Jeff Swickard, CEO of Swickard Auto Group. “Expanding our partnership with Reynolds to implement Curator and Engagement AI reflects our commitment to using cutting-edge technology in a practical way to improve communication, reduce missed opportunities, and strengthen long-term customer relationships.”
The deployment builds on a long-standing relationship between Swickard Auto Group and Reynolds, with a shared focus on operational discipline and continuous improvement. By embedding AI-driven insights into daily workflows, Swickard is working to ensure teams are not relying on manual processes or fragmented systems and instead operating with a more unified and data-driven approach.
“Curator and Engagement AI leverage our Spark AI unified data layer to help dealers turn data into action,” said Chris Walsh, president and acting CEO of Reynolds. “From single-point stores to the largest dealer groups in the country, including Swickard Auto Group, these tools are driving significant gains. Swickard continues to lead in adopting solutions that create more consistent engagement and measurable improvements across the business, and we’re extremely proud to partner with them on their DMS, CRM, CDP, and Artificial Intelligence.”
The expanded rollout spans multiple markets, including Swickard’s operations in Alaska, where geographic dispersion and seasonal variability require a more consistent and proactive approach to customer communication.
This effort reflects a broader shift across automotive retail, as dealers move beyond isolated AI tools toward more comprehensive strategies that integrate data, automation, and human interaction—creating a more consistent and effective customer experience over time.
