For OfferLogix, 2022 was a jam-packed year with new product developments, partnerships, and more. With the beginning of a new year, we want to look more closely at those solutions...
Despite economic headwinds that will challenge dealers in 2023, PureCars, an automotive digital advertising and merchandising solutions firm, is a valuable tool for dealers looking to work with the proper...
The significance of controlling your dealerships' first-party data has become one of the main lessons learned over the past two years. This is going to be more and more crucial...
Retail automotive saw record profits throughout the past few years as inventory was low and demand remained high, but as inventory slowly returns, could we soon see some fallout? Today...
Oftentimes the marketing and customer experience on the showroom floor do not match up with what’s being done digitally. So, it’s important to partner with a company like Digital Dealership...
“VIN-specific” marketing has become an increasingly popular and overused term. Countless companies are saying they have amazing VIN-level marketing platforms. But, the ugly truth is that not all marketing platforms...
Is the process of buying a car still difficult for consumers, despite the technology boosting digital retailing? Recently, CDK Global released its December Ease of Purchase Auto Dealership Summary, which...
Every dealership has a business development center (BDC) that curates the most loyal employees and will benefit productivity in the long run. Today on Inside Automotive, Sarah Vantine, the Vice...
Offering more and more services to the automotive industry, OfferLogix is quickly rising to the top. On today’s Inside Automotive, Aaron Bickart, Executive Vice President and General Manager of OfferLogix,...
A dealership's buying experience is greatly influenced by human interaction. Steve Roessler, Chief Evangelist Officer at DriveCentric, talks about the distinctions between engagement management and data management on today's edition...