When it comes to F&I, the factory warranty presentation often gets rushed or skipped entirely. However, on today’s episode of F&I Today, Paul Brown, VP of Ascent Dealer Services, explains why spending more time on this step can pay off big for dealerships, from boosting VSC penetration to pre-framing objections before customers even sit down for the menu.
“Factory warranties are one of the steps I see glossed over the most,”...