TSLA417.26013.15%
GM76.1403.51%
F13.2100.1497%
RIVN13.7300.83%
CYD53.6603.24%
HMC25.8700.55%
TM189.9404.47%
CVNA64.9201.57%
PAG158.9802.52%
LAD271.11014.02%
AN184.6706.08%
GPI315.2009.73%
ABG182.8305.33%
SAH73.6900.82%
TSLA417.26013.15%
GM76.1403.51%
F13.2100.1497%
RIVN13.7300.83%
CYD53.6603.24%
HMC25.8700.55%
TM189.9404.47%
CVNA64.9201.57%
PAG158.9802.52%
LAD271.11014.02%
AN184.6706.08%
GPI315.2009.73%
ABG182.8305.33%
SAH73.6900.82%
TSLA417.26013.15%
GM76.1403.51%
F13.2100.1497%
RIVN13.7300.83%
CYD53.6603.24%
HMC25.8700.55%
TM189.9404.47%
CVNA64.9201.57%
PAG158.9802.52%
LAD271.11014.02%
AN184.6706.08%
GPI315.2009.73%
ABG182.8305.33%
SAH73.6900.82%

F&I Today with Paul Brown focuses on helping dealers strengthen their finance and insurance operations with better processes, structure, and customer experience. Each episode breaks down real-world strategies F&I teams can use right now to boost product penetration, protect profitability, and leave buyers with a better last impression in the box.

F&I Today with Paul Brown focuses on helping dealers strengthen their finance and insurance operations with better processes, structure, and customer experience. Each episode breaks down real-world strategies F&I teams can use right now to boost product penetration, protect profitability, and leave buyers with a better last impression in the box.


F&I Today

F&I menu strategies that drive customer trust and dealer profits

Menus are a critical touchpoint in the F&I process. On today's episode of F&I Today, Ascent Dealer Services VP Paul Brown shares proven techniques for creating and presenting F&I menus that promote both customer satisfaction and dealer profits. The menu is one of the most important tools in the F&I department. It enables professionals to present protection products in a way that makes them easier for customers to understand and choose. Sign...

How dealers can boost profitability by mastering objections

- February 26, 2026
Every dealership faces the same challenge: how to navigate the inevitable “no” in the F&I office. The key isn’t to argue, it’s to understand what the objection really means. On...

Boost VSC penetration and PVR with smarter pre-framing

- February 19, 2026
Increasing vehicle service contract (VSC) penetration and boosting profit per retail unit begin long before the menu presentation. On today's episode of F&I Today, Paul Brown, vice president of Ascent...

Why a robust factory warranty presentation drives dealer success

- February 12, 2026
When it comes to F&I, the factory warranty presentation often gets rushed or skipped entirely. However, on today’s episode of F&I Today, Paul Brown, VP of Ascent Dealer Services, explains...

Why empathy-driven F&I conversations matter more as car payments climb

- February 5, 2026
As car payments climb past $1,000 for a growing share of buyers and household budgets tighten under persistent inflation, dealerships must shift F&I conversations toward empathy, financial literacy, and predictable...

Earn permission to close through strategic F&I transitions

- January 8, 2026
Customers enter the dealership with preconceived fears about finance. However, finance managers can reshape this experience by guiding customers through a series of deliberate transitions. On today's episode of F&I...

How strategic storytelling drives stronger F&I penetration

- January 1, 2026
According to Paul Brown, VP of Ascent Dealer Service, storytelling is a critical but often underutilized skill in the F&I office. Rather than relying on rigid word tracks, Brown emphasizes...

Boost F&I results with a servant leadership mindset

- December 18, 2025
Success in F&I begins with a mindset centered on serving others. On today's episode of F&I Today, Paul Brown, vice president of Ascent Dealer Services, explains how servant leadership can transform...

3 winning strategies to turn F&I anxiety into a positive experience

- December 11, 2025
Buying a new car is an exciting experience for customers—that is, until they enter the F&I department. On today's episode of F&I Today, Paul Brown, vice president of Ascent Dealer...

Maximize your F&I product mix to boost CSI and long-term profit

- December 4, 2025
The F&I department is a critical profit driver in the dealership. On today's episode of F&I Today, VP of Ascent Dealer Services, Paul Brown, discusses how to choose the correct...


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