Slate vs. Fathom: The coming sub-$30K electric truck war
A sub-$30,000 EV truck war is taking shape as Slate and Ford race to put a new electric pickup within reach of buyers priced out of the segment. On today's...
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
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Ford names new electric pickup Fathom, priced at $28,350
On the Dash:
Ford Fathom starts at $28,350, or $29,945 with destination and delivery
Pre-orders open in early 2027, with deliveries following later that year
The Fathom is the first...
Ford raises 2026 profit outlook despite tariffs, EV charges and production disruptions
On the Dash:
Ford raised its 2026 profit guidance, signaling confidence in consumer demand despite ongoing headwinds.
Truck and hybrid demand continue to drive pricing power, while EV losses narrowed...
Ford Q2 sales fall 10.3% as EVs and F-Series weigh on results
On the Dash:
Ford sold 549,200 vehicles in Q2, down 10.3% year-over-year, slightly better than Cox Automotive's projection of an 11.5% decline.
Pure EV sales fell 40.7%, while F-Series sales...
Ford U.S. sales fall 14% in May as EV, hybrid, truck demand softens
On the Dash:
Ford's EV sales slowdown continues, with Mustang Mach-E and F-150 Lightning posting steep year-over-year declines.
Hybrid sales also fell, signaling broader softness beyond battery-electric vehicles.
Explorer, Maverick...
Nissan scraps $500M Mississippi EV plan, pivots to gas trucks
On the Dash
Nissan scraps its $500M EV plan for Canton, MS plant
Canton will instead build the new Xterra, a three-row Frontier, and at least three other models.
27%...
Ford bets on affordable electric pickup as crossovers dominate U.S. market
On the Dash:
Ford exits the crossover segment with the discontinuation of the Escape, while crossovers hold 52% of the U.S. market share.
Automaker plans a $30,000 electric midsize pickup,...
SK Battery America cuts 958 jobs at Georgia plant amid EV sales slowdown
On the Dash:
EV supply chain shifts continue as battery manufacturers respond to slowing EV demand and changing U.S. policy.
The cancellation of the electric F-150 Lightning program highlights how...
Ford targets $30,000 EV with new battery strategy
On the Dash:
Ford aims to launch a $30,000 electric pickup in 2027 using a new EV platform.
The company is cutting battery size, parts and assembly time to lower...
Ford targets Model e profitability by 2029 amid EV strategy reset
On the Dash:
Ford’s shift toward affordable EVs under $40,000 could improve showroom traffic and volume opportunities.
Lower-cost battery platforms and extended-range EVs may ease consumer range anxiety and inventory...
