TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Like many other sectors, the automotive industry faces the intersection of digital transformation and traditional customer service.
Sales & Marketing

Balancing Tech and Touch: Maximizing Ease and Humanity in Automotive Customer Experiences

- March 27, 2025
Like many other sectors, the automotive industry faces the intersection of digital transformation and traditional human service. While technology offers unprecedented opportunities for efficiency and convenience, it risks creating distance...
Lifecycle marketing helps auto dealers engage customers at every stage
Sales & Marketing

How lifecycle marketing transforms automotive sales

- March 26, 2025
Lifecycle marketing is a crucial strategy for automotive dealers aiming to build long-term success and cultivate lasting relationships with their customers. By implementing lifecycle marketing into their digital strategies, dealerships...
CarEdge
Sales & Marketing

CarEdge’s Zach and Ray Shefska are transforming car buying through transparency

- March 20, 2025
The car-buying experience has changed drastically over the years, with consumers becoming more informed and digital platforms playing a more prominent role. In today's episode of CBT Now, Zach and...
Operating a dealership has never been more challenging. Costs are rising, higher inflation, increasing interest, and OEM requirements
Sales & Marketing

Beating the price squeeze: How can dealerships find dollars amidst rising costs 

- March 19, 2025
Operating a dealership has never been more challenging. Costs are rising on all fronts—higher inflation, increasing interest expenses, growing compensation demands, and ever-evolving OEM requirements. On top of that, Chinese...
CDK launches the Fundamentals Suite: A proven and scalable core business system for smaller auto dealerships
Sales & Marketing

CDK launches the Fundamentals Suite: A proven and scalable core business system for smaller auto dealerships

- March 18, 2025
AUSTIN, Texas – March 18, 2025 – CDK, the leading automotive retail software provider, today announced the launch of the CDK Fundamentals Suite, a proven and scalable core business system for 1-2 franchise automotive...
Drawing parallels with coaching in sports, Suzuki reveals how GMs can elevate their teams by these five pillars of guaranteed success.
Loyalty-Based Sales Strategies

Jen Suzuki explains why daily coaching is key to elevating dealership performance

- March 18, 2025
In the latest episode of Loyalty-Based Sales Strategies, Jen Suzuki- president of eDealer Solutions- dives deep into the vital role of leadership in driving dealership success. Drawing parallels with coaching...
Sean Gardner, instructor and sales trainer at Joe Verde Group, shares four steps to beat the price grind, master negotiation, and sell more cars.
Sales & Marketing

Beat the price grind and master negotiations – Sean Gardner | Joe Verde Group

- March 11, 2025
Price negotiations often feel like a relentless battle for salespeople and managers. However, Sean Gardner, instructor and sales trainer at the Joe Verde Group, offers a solution. In today's episode...
Javuan Banks discusses how to use social media to attract prospective customers into the dealership to sell more cars.
Sales & Marketing

Turn social media views and likes into more sales – Javuan Banks | Premier Autos of Dallas

- March 7, 2025
Social media has become a priceless tool for car sales and provides a unique way to build rapport with potential customers before they even step foot inside the showroom. In...
April Simmons, Corporate Internet & Marketing Director at Horne Auto Group, joins to discuss the role CDP data has in modern operations.
Sales & Marketing

Why outdated data is costing dealers more than they realize – April Simmons | Horne Auto Group

- March 6, 2025
As dealerships navigate the complexities of digital marketing and customer data, many are turning to Customer Data Platforms (CDPs) for a more streamlined approach. April Simmons, Corporate Internet and Marketing...
Today's Inside Automotive, Bob Kain discusses why he believes independent dealerships can still thrive in an era of consolidation.
Sales & Marketing

Bob Kain on navigating sales slumps, EV adoption, and used car market pressures

- February 27, 2025
Despite a challenging start to the year, Jack Kain Ford is adapting to shifts in consumer demand, inventory levels, and the growing presence of electric vehicles. On today's episode of...


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Stellantis explores EV production in Canada with China’s Leapmotor
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NHTSA weighs U.S. ban on defective Chinese airbag components
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NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
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Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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