TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

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Sales & Marketing

Building Used Car Profits with Dale Pollak

- August 30, 2016
Building Used Car Profits with Dale Pollak Dealerships with strong used-car operations share two things in common. They’ve reduced the cost of acquiring inventory cars and recondition them faster. “Margin compression in...
online car sales
Sales & Marketing

Will online car sales hurt you dealership?

- August 29, 2016
Change Is Good If You Embrace It By Michia Rorsheen Judging by the growing trend towards online car buying, it may appear dealerships face a shrinking role in the self-directed economy. Not so,...
Sales & Marketing

Use your Data to Outsell your Competition

- August 29, 2016
Use your Data to Outsell your Competition Joe Gumm sits down with Valerie Vallancourt, Director of Marketing with Outsell. 
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Sales & Marketing

Reach more Customers with Max Steckler

- August 24, 2016
Reach more Customers with Max Steckler We sat down and talked with Max Steckler who is the VP of Digital Products of CDK. We asked him how we can digital reach...
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Sales & Marketing

Saving Car Shoppers Time

- August 23, 2016
Saving Car Shoppers Time We talked with Pete Macinnis of Elend Solutions about how to save customers time. Watch our interview with Pete to see what he says!
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Sales & Marketing

Increasing your Showroom Traffic

- August 18, 2016
Increasing your Showroom Traffic Watch our interview with Jerry Daniels about how to increase the traffic into your showroom.
Sales & Marketing

Building Loyalty Among Customers

- August 17, 2016
Building Loyalty Among Customers Most Porsche owners baby their cars. Dealer Ray Ciccolo decided to appeal to that protective instinct. Service customers at Ciccolo’s Porsche Norwell in suburban Boston stay with the...
Sales & Marketing

How Dealers can Save Advertising Dollars this Election Season

- August 16, 2016
How Dealers can Save Advertising Dollars this Election Season Watch our interview with Jennifer Paine from Lotlinx as she discusses their upcoming webinar discussing where you should spend your marketing dollars...
Sales & Marketing

Attitude matters in Customer Service

- August 15, 2016
Attitude matters in Customer Service I’ve known Dennis Tilko for more than 30 years. In all that time, the only thing that’s changed is his attitude. It keeps getting more and...
Perceptions
Sales & Marketing

Changing Consumer Perceptions

- August 11, 2016
Changing Consumer Perceptions We sat down with Max  Zanan who is the Founder and CEO of Total Dealer Compliance. Max told us that Dealers should do 3 things to help change...


Latest Articles
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Legal battles reshape car sales
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California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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