TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

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People still love driving their vehicles

- October 11, 2016
People still love driving their vehicles Joe Gumm interviews Rebecca Lindland, Senior Analyst for Kelley Blue Book.
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Increasing your Customer Retention Rate

- October 7, 2016
Sales Tip of the Day -  Customer Retention Rate Today's Sales Tip of the Day is with, Brian Pasch and he  discusses increasing your customer retention rate.
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How to work with Sales Turnover

- October 6, 2016
Sales Tip of the Day -  Sales Turnover Today's Sales Tip of the Day is with, Mark Tewart and he discusses the sales turnover.
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What are customers needs?

- October 3, 2016
Sales Tip of the Day - Customers Needs Today's Sales Tip of the Day is with, David Kain and he talks about being the best for the customers needs and interests.

Mobile Centricity for Your Online Customer

- October 3, 2016
Mobile Centricity for Your Online Customer Joe Gumm interviews Rick McLey, CEO of drive360crm.com
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Sales Tip of the Day – Customer Oppourtunities

- September 30, 2016
Sales Tip of the Day - Customer Oppourtunities Today's Sales Tip of the Day is with, Brian Pasch and he talks about turning OEM recalls into new customer opportunities.
auto show

As the Automotive Market Turns

- September 30, 2016
Since 2011, the automotive industry has undergone rapid growth and rapid change, with an average 8.3 percent year-over-year increase in unit sales, the loosening of credit standards increasing the subprime...
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Meeting the needs of your customers

- September 28, 2016
Meeting the needs of your customers Joe Gumm interviews Jeremy Coltin, Product Development Sr. Manager with Hyundai Capital. 

Interview with Senior Automotive Strategist at Google

- September 27, 2016
Interview with Senior Automotive Strategist at Google Joe Gumm interviews Kelly McNearney, Senior Automotive Retail Strategist at Google.  
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Vendor Partners are important to Dealers

- September 27, 2016
Vender Partners are important to Dealers Joe Gumm interviews Eric Mercado (Vice President of Sales Force Marketing) Jonathan Bast (Director of National Partnerships Force Marketing).


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