TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Ford, Honda, and Hyundai recorded strong sales gains in February driven by inventory improvements and rising hybrid demand.
Sales & Marketing

Ford, Honda, Hyundai sales rise in February, emphasizing strength of hybrids

- March 4, 2024
Automakers posted strong U.S. sales this February on the backs of stable demand, stronger inventory, and increasing interest in hybrid and electric vehicles. Ford sold 174,192 units during the month, representing...
Explore how advocacy and transparency are shaping the future of car buying, and why the industry must evolve to meet consumer demands
Sales & Marketing

Decoding the future of car buying with transparency – Katie the Car Lady

- March 1, 2024
For over two decades, Katie the Car Lady has championed consumer rights, earning her reputation as a beacon of transparency and expertise in the independent dealership sector. Bringing a treasure...
In the latest episode of Inside Automotive, Greg Gifford joins us to dive deep into dealership SEO and how to strengthen it.
Sales & Marketing

Maximizing dealership visibility: Greg Gifford shares key SEO strategies

- February 29, 2024
Establishing a robust online presence is vital for businesses, and dealerships are no exception. In the latest episode of Inside Automotive, Greg Gifford, the Chief Operating Officer of SearchLab, joins...
On today's edition of Inside Automotive, we're diving into a Digital Shopper Study from Shift Digital with president Matt VanDyke.
Sales & Marketing

High prices, interest rates no match for digitally savvy dealerships – Matt VanDyke | Shift Digital

- February 28, 2024
The auto industry has seen high interest rates and vehicle prices, but that's not stopping deals from being made at the dealership. On today's edition of Inside Automotive, we're diving...
S&P Global Mobility's Annual Automotive Loyalty Awards highlights the automakers, models and dealers that continue to win customers' hearts.
Sales & Marketing

Automotive brand loyalty winners fend off retention woes in 2023

- February 26, 2024
Brand loyalty remains a critical factor in automotive marketing but has been declining for several years, making events such as S&P Global Mobility's Annual Automotive Loyalty Awards important resources for...
New vehicle sales are set to increase from last February under rising incentive spend and inventory levels and lower transaction prices.
Sales & Marketing

Vehicle sales on track to rise in February as supply jumps 44.7%

- February 23, 2024
New vehicle sales are predicted to rise in February, thanks to a combination of lower prices and better availability. A joint forecast from J.D. Power and GlobalData sees new vehicle sales...
A new KPA survey has uncovered a discrepancy in how buyers feel about dealer transparency and how transparent the sales process really is.
Sales & Marketing

New research highlights impact of dishonesty in the auto sales process

- February 23, 2024
New research has identified a discrepancy in the rate at which customers experience dishonest practices during the car sales process and the percentage of customers who fear their dealer will...
April Simmons joins Inside Automotive to discuss the latest dealership marketing trends impacting the retail automotive sector.
Sales & Marketing

Understanding the latest dealership marketing trends — April Simmons | Horne Auto Group

- February 22, 2024
Dealership marketing trends have evolved rapidly in recent years as consumer preferences and industry conditions have changed. With so much to keep track of, many dealers feel at a loss...
Wholesale used vehicle prices declined from January as did supply, possibly signaling an unexpected surge in pre-owned demand.
Sales & Marketing

Wholesale used vehicle prices dip in early February but demand rises

- February 20, 2024
Wholesale used vehicle values declined in the first two weeks of February, following similar drops in listing prices and inventory levels seen across the pre-owned market throughout January. According to Cox...
On the first episode of Loyalty-Based Sales Strategies with Jen Suzuki, we examine the role greetings play in the sales process.
Loyalty-Based Sales Strategies

How to greet customers on the phone or in the service department

- February 20, 2024
Welcome to the first episode of Loyalty-Based Sales Strategies with Jen Suzuki on CBT News! In this series, Suzuki, president of eDealer Solutions, veteran sales coach, and NADA Academy guest...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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