Scott Hernalsteen of Cox Auto talks about the benefits of CPO
Joe Gumm talks with Scott Hernalsteen, Senior Director of Research and Market Intelligence with Cox Automotive
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Victor Antonio has our Sales Tip of the Day
Victor Antonio shares how much eye contact is really needed during a conversation with a potential car buyer.
Solutions to improve your dealership culture
Jonathan Dawson: Trainer/consultant, founder of Sellchology and co-author of the book Race To The Finish Line.
See how one dealer gives back, while driving more traffic
As a 22-year owner of Genesee Valley Motors off Interstate 390 in Avon and a 17-year veteran of Chrysler before that, Dom Genova knows a thing or two about selling...
What does it mean to have “clean ads” on Facebook?
Glenn Pasch: What does it mean to have “clean ads” on Facebook?
Beepi: now integrating dealers in online car-buying platform
Beepi, an online marketplace for buying and selling used cars, has hit a major pothole.
The company, which was operating in 16 U.S. cities, plans to shut down in “non-profitable markets...
Get your message out with Google’s new expanded text ads
It’s that time of the year again! The Holiday Season is upon us. And while your friends and family are all thinking about things like wrapping presents, decorating the house,...
Digital is new, but the old school way is still important
Mark Tewart: Digital is new, but when it comes to telling customers “thank you”, the old school way is still very important.
VP of J.D. Power says focus on Gen-Z more
Joe Gumm talks with Renee Stephens, VP of U.S. Quality with J.D. Power
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