Car buyers rejoice as ease of purchase sets new record
Car buyers said it was easier to purchase a vehicle in February than at any point over the last two years, reflecting a nationwide surge in both new and used...
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TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Using social media to harness the power of authentic personal branding – Tianna Mick | Dealer Synergy
Persistent high interest rates and affordability challenges remain a shared concern for dealers and consumers alike, so it's essential to empower your sales teams to excel in these conditions. On...
How successful salespeople get leads and close deals in a competitive market — Sean Gardner | Joe Verde Group
With the car market becoming increasingly consumer-friendly in the wake of the COVID-19 pandemic, dealership salespeople must prepare themselves for a more normalized environment. Unfortunately, due to steep turnover rates,...
Want a better customer experience? Build a better work environment — Shep Hyken
Dealers know how crucial it is to provide an exceptional customer experience. But in pursuing high standards of service, many find themselves forgetting an equally crucial component of the consumer...
New vehicle prices continue falling in February as sales pace accelerates
New vehicle prices dropped again in February, progressing toward pre-pandemic averages while sales and inventory improved.
According to Cox Automotive, the average new vehicle transaction price in February was $47,244, 2.2%...
Why this dealership group is expanding its used car operations – Shawn Hanlon
At a time when large retailers are closing many pre-owned locations, family-owned and operated DCD Automotive Holdings announced that they have purchased a pre-owned superstore. On today's episode of CBT...
Tesla leads the pack as used electric vehicle prices plummet
Used electric vehicle prices have plummeted over the last year, driven primarily by Tesla and its efforts to spur demand with better affordability.
According to automotive analytics platform iSeeCars.com, the average...
Dealerships explore new strategies to win over younger car buyers
Imagine a family-owned dealership deeply rooted in tradition but now facing a pressing dilemma: attracting the elusive younger generation. As digital platforms and social media redefine consumer habits, traditional dealerships...
Wholesale used vehicle prices rebound in late February, sales jump 18%
Wholesale used vehicle prices dropped in the first days of February but rebounded just before March, according to the latest Cox Automotive Manheim Used Vehicle Value Index.
Preowned car prices at...
Tax season: the strategic play in a dynamic market
We are two years removed from the height of the pandemic and the automotive market has never been more volatile than it is now. Certainly, there are dealers still making...
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