TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Explore how Chrissy Burton achieves sales success by mastering social media, personal branding, and customer trust within the current market.
Sales & Marketing

How sales teams can boost their numbers in today’s market – Crissy Burton | Hubler Chevrolet

- April 1, 2024
Recent data indicates that sales leads have decreased due to factors such as interest rates, vehicle prices, and inventory availability. This puts pressure on sales teams striving to meet their...
Seth Rosen joins Inside Automotive to discuss the latest demand and supply trends developing in the used vehicle market.
Sales & Marketing

Why the used vehicle market is changing dealership inventory strategies — Seth Rosen | Subaru of Jacksonville

- March 29, 2024
The used vehicle market is under close scrutiny as it adjusts to changing consumer preferences and evolving inventory levels. What can dealers expect from the preowned segment in 2024, and...
Colin Carrasquillo joins Inside Automotive to share how dealers can use first party data to super-charge their digital marketing strategies.
Sales & Marketing

Using data to get the most out of your digital marketing strategy — Colin Carrasquillo | Nielsen Automotive Group

- March 28, 2024
Digital marketing has become a major component of automotive retail, serving to drive leads, strengthen branding, and broaden the scope of dealers' markets. However, with the arrival of CDPs, AI,...
Kevin Frye and Paulo da Silva join CBT Now to discuss the industry's first instance of a fully online car buying experience.
Sales & Marketing

Jeff Wyler Automotive’s new online car buying experience is an industry first

- March 27, 2024
New vehicle customers have been calling for a 100% online car buying experience in the for many years, citing the heightened convenience and speed of digital retail. They may not...
Explore the dynamic used car market and the rise of used EVs with expert insights from John Ellis on navigating these changes on CBT Now.
Sales & Marketing

How to win in today’s volatile used car market – John Ellis

- March 26, 2024
The used car market is bustling with activity this spring, and car dealers must ensure their pre-owned operational strategies align with current market conditions. Joining us today on CBT Now...
The number of trade-in consumers with negative equity increased in Q4 2023, underscoring the headwinds facing used vehicle buyers.
Sales & Marketing

Negative equity sets new record in previous-quarter’s used vehicle market

- March 25, 2024
Negative equity in the used vehicle market grew in the final months of 2023, underscoring normalizing trends in the preowned segment. Edmunds noted high levels of trade-ins worth less than the...
In March 2024, new car sales are poised to make a big leap. Analysts forecast 1,525,700 units sold, a 12.1% increase from the previous year
Sales & Marketing

March sees 12.1% new car sales surge amid market adjustments

- March 22, 2024
In March 2024, new car sales are poised to make a big leap. Analysts forecast 1,525,700 units sold, a 12.1% increase from the previous year, according to the latest joint...
Brooke Furniss joins Inside Automotive to teach dealers how to use GA4 and to discuss the important role it plays in dealership marketing.
Sales & Marketing

Optimizing GA4 to power dealership marketing — Brooke Furniss | BZ Consultants Group

- March 21, 2024
With the official shutdown of its predecessor last year, Google Analytics 4 (GA4) is now the primary tool for tracking website data and gauging the success of dealership marketing campaigns....
On this episode of Loyalty-Based Sales Strategies, Jen Suzuki shares a framework for improving engagement during your sales coaching.
Loyalty-Based Sales Strategies

Relational vs. transactional strategies for lasting customer loyalty

- March 20, 2024
Welcome to the world of loyalty-based selling strategies, where every interaction is a step towards forging lasting connections and creating memorable experiences. In this dynamic interview with Jen Suzuki, we...
Used vehicle sales rose throughout February and heading into March thanks to higher tax return values and surging demand.
Sales & Marketing

Used vehicle sales rocket forward thanks to tax season

- March 19, 2024
Used vehicle demand continued to surge through February and into March, pushing inventories down as dealers adapt to consumer behaviors. Dealers sold 1.49 million used vehicles over the course of February,...


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