TSLA352.090-8.4999%
GM73.5701.03%
F11.6100.005%
RIVN15.335-0.065%
CYD39.8700.46%
HMC23.905-0.245%
TM204.860-2.15%
CVNA315.7601.85%
PAG148.410-0.93%
LAD254.7402.92%
AN195.850-1.83%
GPI325.140-4.31%
ABG195.1500.39001%
SAH62.620-2.25%
TSLA352.090-8.4999%
GM73.5701.03%
F11.6100.005%
RIVN15.335-0.065%
CYD39.8700.46%
HMC23.905-0.245%
TM204.860-2.15%
CVNA315.7601.85%
PAG148.410-0.93%
LAD254.7402.92%
AN195.850-1.83%
GPI325.140-4.31%
ABG195.1500.39001%
SAH62.620-2.25%
TSLA352.090-8.4999%
GM73.5701.03%
F11.6100.005%
RIVN15.335-0.065%
CYD39.8700.46%
HMC23.905-0.245%
TM204.860-2.15%
CVNA315.7601.85%
PAG148.410-0.93%
LAD254.7402.92%
AN195.850-1.83%
GPI325.140-4.31%
ABG195.1500.39001%
SAH62.620-2.25%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

scilicet
Sales & Marketing

Why Your Dealership Can No Longer Use a General Approach to Incentives – Tom Murphy & Dave Zuchowski, Scilicet

- February 25, 2020
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Tom Murphy, Founder and CEO of Scilicet and Dave Zuchowski, Former CEO of Hyundai and Advisor to...
John Fitzpatrick
Sales & Marketing

How Force Marketing is Using Video to Help Dealers Improve Their Buying Experience – John Fitzpatrick, President & CEO

- February 25, 2020
Force Marketing's John Fitzpatrick joined Jim on the CBT Stage at NADA 2020 to explain how using video in an omni-channel marketing approach can help improve customers' shopping and car...
Joe Verde Trainers
Sales & Marketing

The Relevancy of Sales Training in Today’s Digital Space – Doug Christiansen & Eric Edwards, Joe Verde Group

- February 25, 2020
Doug Christiansen and Eric Edwards, both trainers with Joe Verde Sales & Management Training, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss the...
gross profit
Sales & Marketing

The Relation Between Gross Profit and Sales Training – Sean Gardner, Trainer with The Joe Verde Group

- February 25, 2020
Recently, the CBT Automotive Network was on-location at NADA 2020 in beautiful Las Vegas where host Jim Fitzpatrick spoke with Sean Gardner, a trainer with The Joe Verde Group. Video Transcription: Jim...
Jonathan Thompson
Sales & Marketing

The Importance of Properly Utilizing Your CRM Platform – Jonathan Thompson, Force Marketing

- February 25, 2020
Jonathan Thompson, Vice President at Force Marketing, came to the CBT Stage at NADA 2020 to talk to Jim Fitzpatrick about how important it is to make sure you are...
Joe Verde
Sales & Marketing

What is the Key to Increasing Gross Profit? Joe Verde has the Answer

- February 24, 2020
Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with automotive retail and training legend Joe Verde, President of the...
customer rewards
Sales & Marketing

How CDK Global’s New Customer Rewards Program Compares to Others in the Industry

- February 24, 2020
Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick discussed CDK Global's new customer rewards program with Bob Marvin and Leigh...
Force
Sales & Marketing

The Importance of Taking an Omni-Channel Approach to Your Dealership’s Marketing Efforts – Cody Tomczyk, Force Marketing

- February 24, 2020
Force Marketing's Vice President, Cody Tomczyk, joined Bridget Fitzpatrick on the CBT Stage at NADA 2020 in beautiful Las Vegas, where they discussed video marketing, choose the right vendor, and...
digital retailing
Sales & Marketing

Why You Should Implement a Digital Retailing Strategy in Your Dealership Now – Mo Zahabi, Cox Automotive

- February 24, 2020
Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Mo Zahabi, Senior Director of Product Consulting for VinSolutions, Dealer.com,...
Tim Cox
Sales & Marketing

How New Technology is Shaping Digital Retailing Strategies for Dealers – Tim Cox, CarNow

- February 24, 2020
CarNow's Senior vice president of Sales and Co-Founder, Tim Cox, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss how new technology is shaping...


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