TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Edmunds.com
Sales & Marketing

May Sales Numbers: The Worst is Well Behind Us – Jessica Caldwell, Edmunds.com

- June 5, 2020
Here to tell us more about how the COVID-19 pandemic affected the retail auto industry, where we are heading based on May numbers, and optimistic customer buying trends is Executive...
sales
Sales & Marketing

Concise for Quick Sales – Why Selling ‘Unicorns’ Isn’t Always Helpful

- June 4, 2020
Regardless of the state or city, car shoppers have multiple choices for a selling dealer. Within a five-mile radius, there could easily be two or three dealerships retailing the same...
ACERTUS
Sales & Marketing

How Dealers Can Turn COVID-19 Challenges into New Opportunities – Katie Liuzza, ACERTUS

- June 4, 2020
As part of today's broadcast, we’re pleased to welcome Katie Liuzza, Vice President of sales for ACERTUS, an automotive logistics company. In this segment, Katie and Jim tackle why is...
Corey Perlman
Sales & Marketing

Use These Social Media Strategies to Serve Your Customers and Community – Corey Perlman, Social Media Expert

- June 3, 2020
On today's show, we’re pleased to welcome Corey Perlman, social media and digital marketing Speaker at Impact Social. In this segment, Jim and Corey discuss how to offer value to...
rental car
Sales & Marketing

Struggling Rental Car Market Could Be Solution for Pre-Owned Inventory

- June 3, 2020
After more than a century in business, Hertz Global Holdings Inc. filed for bankruptcy on May 22, 2020. The Estero, Florida-based corporation operates more than 10,200 Hertz car rental locations...
Sunrise Chevy
Sales & Marketing

How Sunrise Chevy Managed to Have a Record Month in Used Car Sales – Rudy “El Patronn” Tremenio

- June 3, 2020
On today's show, we’re pleased to welcome back Rudy "El Patronn" Tremenio, Managing Partner of Sunrise Chevy in Forest Hills, NY. In this segment, El Patronn and Jim discuss how...
road to the sale
Sales & Marketing

Road to the Sale: Selling in the Age of COVID

- June 1, 2020
Why Talk about the Road to the Sale? We (three) have been in the auto business long enough to cultivate a lot of gray hairs (David began as a kid at...
video testimonials
Sales & Marketing

Benefits of Video Testimonials

- May 29, 2020
Customer reviews make a big difference in how customers hear and think about your business. Even before COVID-19, video testimonials were gaining attention as a feedback medium for the many...
marketing update
Sales & Marketing

Weekly Marketing Update with John Fitzpatrick – [5.29.20]

- May 29, 2020
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
response rates
Sales & Marketing

Tips to Improve Survey Response Rates When It Matters Most

- May 28, 2020
Dealership traffic volumes continue to be suppressed. For shoppers reaching out to dealerships online and in person, buying intent seems to be much higher than pre-COVID. Although the average customer...


Latest Articles
Latest Articles 04/04/26

Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.