TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

RV Sales
Sales & Marketing

RV Sales Surging During Pandemic Recovery: How Can You Profit From This Trend?

- June 16, 2020
More RVs and travel trailers are being sold this spring and early summer than the same time frame last year, according to RV dealerships in the United States. Compared with...
digital retail
Sales & Marketing

Road to the Sale: The Digital Retail Checklist

- June 16, 2020
Last week we wrote about Selling in the age of COVID and how this changes the traditional Road to the Sale.  The article had some legs and was picked up...
Michael Seeman
Sales & Marketing

How Dealers Can Adapt to Changes in the Car Buying Process – Michael Seeman, CDK Global

- June 15, 2020
On today’s show, we’re pleased to welcome back Michael Seeman, Vice President of Customer Success and Enablement for CDK Global. In this segment, Michael and Jim discuss CDK's new dealer...
online
Sales & Marketing

Analyst Predicts a Third of American Malls Close in Next Year. What It Means for Dealers

- June 12, 2020
The retail industry has been relatively stable for decades. Small retail stores and chains could be profitable by maintaining low overhead in malls, but that’s predicted to change in the...
Mahesh Shah
Sales & Marketing

How to Up Your Game When it Comes to Engaging with Consumers Online – Mahesh Shah, CDK Global

- June 11, 2020
On today’s show, we’re so pleased to welcome back Mahesh Shah, EVP, Chief Product and Technology Officer at CDK Global. In this segment, Jim and Mahesh discuss what CDK is doing...
industry
Sales & Marketing

The Automotive Industry’s New Normal

- June 10, 2020
As with nearly all industries, the on-going social distancing restrictions put in place to combat COVID-19 are impacting the way vehicle manufacturers and the dealerships do business. What will be...
Elead
Sales & Marketing

How to Increase Engagement With Car Buyers at Your Dealership – Jeff Beals & Bill Wittenmyer, Elead

- June 9, 2020
On today’s show, we’re so pleased to welcome Jeff Beals, Vice President of operations at Elead and Bill Wittenmyer, Partner and Vice President of sales and operation for Elead as...
You Drive Auto
Sales & Marketing

Independent Used-Car Dealer Tony Caldwell Talks About Building a Brand in the Midst of a Pandemic

- June 8, 2020
On today’s show, we’re pleased to welcome Tony Caldwell, President of You Drive Auto in Elyria, Ohio. In this segment, Jim and Tony discuss how the pandemic has affected the...
marketing update
Sales & Marketing

Weekly Marketing Update with John Fitzpatrick – [6.8.20]

- June 8, 2020
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
Mike Boyd
Sales & Marketing

iRecon’s Mike Boyd Talks About the Current State of the Used-Car Market

- June 5, 2020
As part of today's broadcast, we’re pleased to welcome back Mike Boyd, Founder & Director of Business Enablement at iRecon, a used car reconditioning software for dealerships. In this segment,...


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