TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Jake Sodikoff shares his insights and the difficulties Nissan faced regarding its ongoing challenges on today’s episode of Inside Automotive.
Sales & Marketing

Navigating Nissan’s challenges and thriving in the used car market – Jake Sodikoff

- November 25, 2024
In a market where Nissan is struggling to maintain its momentum, Jake Sodikoff, dealer principal at Steven Nissan and owner of HoneyCar, shares his insights on the brand's ongoing challenges...
used car pricing
Sales & Marketing

Karl Brauer weighs in on declining used car pricing trends

- November 21, 2024
The drop in used car pricing is making it slightly easier for buyers to find affordable options. In today's episode of CBT Now, Karl Brauer, executive analyst at iSeeCars.com, examines...
In today’s hyper-competitive auto sales landscape, simply setting appointments isn't enough to secure customer loyalty. Jen Suzuki explains.
Loyalty-Based Sales Strategies

Boosting showroom traffic with appointment tracking and personal engagement

- November 19, 2024
In today’s hyper-competitive auto sales landscape, simply setting appointments isn't enough to secure customer loyalty. Industry expert Jen Suzuki, founder and president of eDealer Solutions, discusses loyalty-based sales strategies that...
infotainment
Sales & Marketing

The evolution of in-car entertainment and infotainment systems

- November 19, 2024
In-car entertainment has evolved dramatically from simple AM radios to sophisticated infotainment systems, offering drivers a seamless blend of entertainment, navigation, connectivity, and safety features, significantly impacting the driving experience....
social media
Sales & Marketing

Shawn Payne’s tips to improve dealership sales with social media

- November 18, 2024
In today's digital landscape, social media has radically changed how businesses engage with consumers. It has particularly positive effects on how salespeople connect with customers, making it easier to engage,...
AutoHook Urban Science
Sales & Marketing

How Urban Science boosts EV sales through targeted test-drive incentives

- November 15, 2024
Today, we welcome back Urban Science. In previous discussions, they highlighted the importance of defection data through their solutions, TrafficView and SalesAlert. However, today, we will shift our focus to...
Drive your dealership's sales with personal marketing
Sales & Marketing

Drive your dealership’s sales with personal marketing strategies – Sean Gardner | Joe Verde Group

- November 12, 2024
Consistent and robust marketing is the key to every successful business. In today's episode of Inside Automotive, Sean Gardner, instructor and sales trainer for Joe Verde Group, shares the secrets...
Top 15 EV leasing deals in November 2024
Sales & Marketing

Top 15 EV lease deals to grab in November 2024

- November 8, 2024
Rising inventory levels are fueling the industry as a several new, reasonably priced electric vehicle (EV) models hit the market. With excellent lease deals on the table this winter, it'll...
October's wholesale used-vehicles prices drop
Sales & Marketing

October trends show wholesale used-vehicle price drop

- November 8, 2024
In October, wholesale used-vehicle prices continued to fall, providing both challenges and opportunities for dealers. According to the Manheim Used Vehicle Value Index (MUVVI), wholesale prices dropped to 202.8, a...
Ken Hughes breaks down the idea of the "Blue Dot Consumer" and discusses how dealerships can foster genuine loyalty from them.
Sales & Marketing

How your dealership can win loyalty with blue dot consumers – Ken Hughes | CX Strategist

- November 8, 2024
Today's consumers are not just looking for a product; they want an experience. In an era dominated by personalization and convenience, businesses must reassess their strategies to meet these evolving...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.