TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

auctions
Sales & Marketing

Manheim’s Alan Lang Discusses The Benefits of Virtual Auctions

- July 27, 2020
  Like many other businesses, COVID-19 disrupted Manheim operations in a huge way. Moving to an all-simulcast, digital, environment presented many logistical challenges for customers and staff. As things in the...
Facebook pages
Sales & Marketing

Are Personally-Branded Facebook Pages Bad for Dealers?

- July 24, 2020
Thanks to an estimated 80% turnover rate on sales teams, dealership managers know the challenges of efficiently hiring and training new salespeople. One thing that can complicate this inevitable revolving door...
Gubagoo
Sales & Marketing

Gubagoo CEO Brad Title on Providing a Guided Digital Retailing Experience

- July 24, 2020
  If the COVID-19 pandemic has taught the automotive industry one thing, it's that digital retailing is coming alive in new and innovative ways. Many dealers are revamping the digital systems...
NIADA
Sales & Marketing

NIADA’s President Steve Jordan Delivers Positive Updates for the Used Vehicle Market

- July 23, 2020
On today’s featured CBT News interview we’re very pleased to welcome Steve Jordan, President and CEO of The National Independent Automobile Dealers Association (NIADA) to discuss the used vehicle market. NIADA,...
websites
Sales & Marketing

J.D. Power Finds Carmaker Websites Perform Well – Why that Affects a Dealer

- July 23, 2020
A recent report from global consumer insights leader J.D. Power has identified high overall satisfaction among car shoppers when utilizing car manufacturer websites. Of the 13,451 shoppers surveyed in April...
Rob Sight Ford
Sales & Marketing

How Rob Sight Ford is Working Through Challenging Market Conditions

- July 20, 2020
The right message goes a long way with consumers. Bobby Sight, operations director at Rob Sight Ford, knew that the messaging behind their marketing played a big role in their...
Subaru
Sales & Marketing

Subaru Tops J.D. Power Automotive Brand Loyalty Study Again

- July 17, 2020
For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru owners who are trading in or...
custom audience
Sales & Marketing

4 Custom Audiences Your Dealership Should Use in Facebook Ads

- July 17, 2020
As an automotive marketer, you’re putting valuable time and money into your Facebook advertising strategy. That’s why it’s so important for your ads to be seen by the right audience. While...
Chris Marhofer
Sales & Marketing

Ohio Dealer Chris Marhofer Discusses Used-Car Inventory Strategy

- July 17, 2020
In the midst of the uncertainty of COVID-19, many businesses are just looking for ways to get by. For Chris Marhofer, President and COO of Ron Marhofer Auto Family, surviving...
CPO
Sales & Marketing

Determining when a CPO is the Right Choice for Your Customer – Brian Moody, Autotrader

- July 17, 2020
Recently, Autotrader announced the Best Non-Luxury and Luxury Certified Pre-Owned Programs for 2020. Since today’s car shoppers are focused on value and affordability, CPO is a perfect option for a...


Latest Articles
Latest Articles 04/04/26

Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
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GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
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White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales


CBT News
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