TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Maximizing marketing ROI: How dealers can align strategies for better results in 2025 – Durran Cage | Cage Automotive

- December 17, 2024
As dealerships look ahead to 2025, aligning marketing strategies with measurable outcomes has never been more critical. In today’s episode of Inside Automotive, Durran Cage, founder of Cage Automotive, shares...
In the latest episode of Marketing Matters with Colin Carrasquillo, we explore the divide between dealers' marketing and sales departments
Marketing Matters

How marketing and sales can drive synergy at your dealership – Colin Carrasquillo

- December 16, 2024
In the latest episode of Marketing Matters with Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, we explore the divide between two critical dealership departments: marketing and sales....
Some dealers are questioning whether CRM systems are still relevant. Let me be crystal clear: they are not just relevant—they’re essential
Sales & Marketing

Are CRMs still relevant for dealers in 2024

- December 13, 2024
The automotive industry in 2024 is a world of electric vehicles, AI-driven tools, and digital retailing. In this high-tech environment, some dealers are starting to question whether Customer Relationship Management...
Today’s episode of Training Camp with Adam Marburger notes how F&I professionals are urged to stop fixating on PVR with four proven stratgies
Sales & Marketing

Four essential F&I strategies to boost your profitability

- December 10, 2024
On today’s episode of Training Camp with Adam Marburger- a black belt in both Brazilian Jiu-Jitsu and F&I- notes how F&I professionals are urged to stop fixating on PVR (per...
On today’s Inside Automotive, Prestige Imports Marketing Director Javier Roque shares insights into the company's success.
Sales & Marketing

How Prestige Imports is shaping the luxury car experience – Javier Roque

- December 9, 2024
In the world of luxury and exotic vehicles, Prestige Imports has built a reputation for excellence. As home to one of North America’s oldest Lamborghini dealerships, this South Florida institution...
steve greenfield streaming ads
Sales & Marketing

Force Marketing’s John Fitzpatrick on maximizing your dealership’s marketing reach through streaming media ads

- December 6, 2024
Welcome back to the latest episode of The Future of Automotive on CBT News, where we put recent automotive and mobility news into the context of the broader themes impacting...
Sales & Marketing

Interest rate impact on dealership P&L more profound than easing consumer payment burden

- December 3, 2024
The Federal Reserve’s 50 basis point rate cut in September was the first since March 2020 — and prior to the onset of the coronavirus pandemic, a half-point easing had...
Jade Terreberry & Mike Tegtmeyer discuss how dealers can close their 'blind spots' regarding lead attribution, crucial in today’s auto market
Sales & Marketing

How dealers can close the ‘blind spots’ in lead attribution – Jade Terreberry & Mike Tegtmeyer

- November 28, 2024
Previously aired November 14, 2024 We all know that Cox Automotive’s Autotrader and Kelley Blue Book are consumer mega-marketplaces—a cornerstone of car buying and selling in the U.S. For over twenty...
As we get ready to turn the page on 2024, it is an exciting time to reflect on how digital innovation has transformed our world.
Sales & Marketing

Driving change: How automotive innovation is shaping government’s digital future

- November 27, 2024
As we get ready to turn the page on 2024, it is an exciting time to reflect on how digital innovation has transformed our world. Think about it: over 300...
Mark Vickery, Cox Automotive
Sales & Marketing

Dealer Forward: How AI and automation are transforming sales

- November 26, 2024
Artificial intelligence (AI) and automation are revolutionizing the dealership landscape, especially in sales operations. On today’s episode of Dealer Forward, Mark Vickery, Associate Vice President of Performance Management at Cox...


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CBT News
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