TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Digital retailing - Jay Vijayan
Sales & Marketing

Tekion founder Jay Vijayan discusses the company’s latest partnership with GM

- March 23, 2021
Tekion is one of many companies that is providing innovations to the DMS landscape. The company recently announced a partnership with General Motors to power their EV digital retail tool....
Used vehicles - James Boening
Sales & Marketing

How used vehicles can provide stability when new vehicle inventory runs thin – James Boening

- March 18, 2021
Today on CBT News, host Jim Fitzpatrick is joined by James Boening, President of Boening Enterprises. His company has formed many partnerships with many technology companies to stay in front...
marketing
Sales & Marketing

Consider more consumer-centered marketing plans as your car dealership reopens

- March 17, 2021
As states begin to reopen officially, dealers should see more traffic on the floors and lots – in theory. It’s welcome news to businesses that have been hit with a...
digital retailing - Aaron Bickart
Sales & Marketing

OfferLogix is leading the way in lease and loan payment advertising for auto dealers

- March 16, 2021
Digital Retailing is changing the way car buyers envision the car-buying process. As digital retailing becomes more popular with consumers, it will be crucial for dealers to showcase leasing and...
advertising
Sales & Marketing

Improving engagement with multichannel marketing

- March 16, 2021
You may have heard that to succeed today, you need to be online. That's true, especially in the year 2021. The last year has trained many reluctant adopters to head...
Digital Retailing - Jonathan Dawson
Sales & Marketing

Grow and retain your dealership’s customer base with these digital retailing strategies – Jonathan Dawson

- March 12, 2021
Today on CBT News, host Jim Fitzpatrick is joined by automotive sales consultant Jonathan Dawson. Dawson is the President and CEO of Sellchology and host of the CBT show Mind...
Digital Retailing - Max Zanan
Sales & Marketing

How digital retailing can help auto dealers compete with industry disruptors

- March 11, 2021
After the events of 2020, dealers understand that modern retailing will involve much more technology and digital offerings to compete with industry disruptors like Vroom and Carvana. Today on the...
Residual Value - Eric Ibara
Sales & Marketing

Why educating customers about residual value can be a major selling point at your dealership – Eric Ibara, Kelley Blue Book

- March 11, 2021
Today on CBT News, anchor Jim Fitzpatrick is joined by Eric Ibara, Director of Residual Values for Kelley Blue Book. Ibara joins the show to discuss the importance of residual...
BDC department - Sarah Vantine
Sales & Marketing

Why your BDC department should focus on developing strong customer connections in 2021 – Sarah Vantine, Scott Clark Auto

- March 11, 2021
The BDC department at the dealership plays a crucial role in the growth of the business. Today, we welcomed Sarah Vantine to the show to discuss changes in the BDC...
Sales & Marketing

Car Wars’ Jordan Patterson discusses how COVID-19 has changed call tracking and phone handling for auto dealers

- March 10, 2021
Inbound and outbound calls have changed tremendously during the pandemic. Today, we welcomed Jordan Patterson, Sales Director of Car Wars to CBT News. Car Wars is a comprehensive call tracking...


Latest Articles
Latest Articles 04/04/26

Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.