TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

dealership
Sales & Marketing

Ways to effectively market your dealership

- April 27, 2021
Marketing and advertising your dealership can sometimes get complicated. Do you do TV commercials or YouTube? Is online important, or should you ignore it? What about the budget? Often, effective marketing...
Sales & Marketing

How the explosive popularity of camping can be used by auto retail

- April 23, 2021
The number of people who experienced the great outdoors through camping grew exponentially in 2020. Over the previous year, Kampgrounds of America (KOA) says five times the number of North...
Charlie Chesbrough
Sales & Marketing

Have strong Q1 auto sales set the stage for the rest of 2021? – Charlie Chesbrough, Cox Automotive

- April 22, 2021
Today on CBT News, host Jim Fitzpatrick is joined by Charlie Chesbrough, Senior Economist and Senior Director of Industry Insights at Cox Automotive. Chesbrough joins the show to recap results...
Tesla
Sales & Marketing

Tesla leads charge in 81% increase of electrified vehicle sales

- April 21, 2021
Although it might not be popular opinion yet, the auto industry is certainly moving in the direction of electrified vehicle adoption. Cox Automotive and Kelley Blue Book have found in...
Sales & Marketing

How transparent finance options can improve the online car-buying experience for customers – Aaron Bickart, OfferLogix

- April 20, 2021
Today on CBT News, host Jim Fitzpatrick is joined by Aaron Bickart, Executive Vice President and General Manager of OfferLogix. Bickart’s company focuses on lease and loan payment advertising for...
Sales & Marketing

CBT News Market Update: Bill Reidy, LotLinx & Jasen Rice, Lotpop

- April 19, 2021
Welcome to another edition of the CBT News Market Update. To quickly recap this week’s numbers, the retail SAAR of new car sales came out to 6.85, a 32.5% increase from...
car dealers
Sales & Marketing

Why car dealers need a versatile staff to meet the demands of modern retailing – David Kain

- April 19, 2021
Many car dealers are doing more with fewer people in today’s market. This is leading to day-to-day roles in the dealership combining like never before. Today on CBT News, guest...
David Horsager
Sales & Marketing

Why building trust can be a car dealer’s strongest tool for problem-solving – David Horsager, Best-selling author

- April 16, 2021
Every great relationship is rooted in trust. If a customer does not trust you or your business they will most likely take their money elsewhere. On today’s show, we welcome...
prices
Sales & Marketing

Average new car prices remain steady above $40,000

- April 16, 2021
American consumers can expect to shell out more than $40,000 for a new vehicle, on average. Kelley Blue Book research estimates that the average transaction price per new vehicle in...
one-price selling
Sales & Marketing

How a one-price selling model can improve overall dealership operations – Mark Rikess

- April 15, 2021
On today’s show we’re talking to Mark Rikess, Founder of Digital Air Strike and CEO of The Rikess Group, a training and consulting group focused on helping car dealers implement...


Latest Articles
Latest Articles 04/04/26

Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.