In this episode of Driving Solutions, Aaron Sheeks, Chief Executive Officer of PureCars, discusses the company’s achievements in 2024, the challenges dealerships face, and how PureCars’ cutting-edge solutions, including their newest AI product, RylieAI, are transforming the automotive retail landscape. With 2025 poised to be a pivotal year for the industry, Sheeks provides key insights and strategies for dealers to stay ahead.
First, Sheeks reflects on a successful 2024, citing growth in technology and customer satisfaction. The year kicked off with a strong presence at NADA and ended with the company delivering innovative solutions to dealerships nationwide. According to Sheeks, PureCars is addressing challenges like inventory management and profitability by leveraging advanced technology to improve customer experiences.
Looking ahead to 2025, Sheeks anticipates a strong year for new and used car sales, driven by pent-up demand. However, challenges persist, including moving inventory efficiently to reduce floor plan costs. PureCars is tackling these issues with an integrated tech stack that combines lifecycle marketing, data management, and programmatic media. This stack enables dealerships to optimize operations and improve advertising effectiveness.
At the forefront of PureCars’ innovation is RylieAI, a product developed over 18 months. Named after a founding member of the PureCars family, RylieAI delivers advanced market strategy analysis, audience segmentation, and personalized customer targeting. It leverages one of the most robust automotive data sets available, enabling dealers to streamline operations and maximize ROI. Sheeks described RylieAI as a transformative tool that manages conversations, media, and data points throughout the customer journey—from initial shopping to post-purchase engagement.
Dealers can experience RylieAI firsthand at PureCars’ booth (#4265) at NADA 2025 in New Orleans. Sheeks encouraged those attending to meet his team, explore PureCars’ 19 OEM certification programs, and learn how their solutions can drive dealership success in 2025 and beyond.
"AI is only as good as what it eats. We've been building the best buffet for AI to live on here at PureCars." – Aaron Sheeks
