Today on CBTNews.com – Monday, July 9th, 2018:
Paul Cummings: Setting Goals For Each Department of Your Dealership
The CBT Automotive Network welcomes Paul Cummings, who is the president and CEO of Paul Cummings Enterprises. He shares about his new book and how important practice, preparation, doing the work, are for your dealership. Watch Now
How to Instantly Build Customer Rapport
You only get one shot at making a first impression, and when it comes to sales that impression should be one of trustworthiness. Unfortunately, many customers walk into dealerships already believing that the salesperson they’re going to meet with is out to trick them. So how do you flip that stereotype to build a strong customer rapport from the get-go? Here are several tips that will help you connect meaningfully with new customers. Read More
Diversifying Your Online Marketing Efforts
When marketing your products online for your automobile dealership, it is best not to put your trust into one product too much. Planning your online marketing strategies is going to take some creative thinking and diversification to get the best results. Here are some ideas to help you in diversifying your online marketing efforts. Read More
Tensions Intensify as Tariffs Take Effect
As promised by both countries, the United States and China have each implemented $34 billion in tariffs on goods. Bloomberg News has now reported that U.S. President Donald Trump is threatening to impose new tariffs on every import from China. Overall, this could amount to over 500 billion dollars. Throughout his presidency, Trump has continuously commented on the “excellent” status of the U.S. economy, but Jack Crowe of National Review noted that many believe the trade war will “disrupt the strong economic performance.” Read More
