The Concept of Nudging

We get digitally nudged all the time, but what’s the impact of digital nudging and how effective is it for

CRM Managers, BDRs, and How to Be Successful

On this week’s episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making

There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just

Think about the last time you spent money on a large item, what made you feel comfortable making the final

Today on CBTNews.com – Friday, February 28th, 2020: How Force Marketing is Using Video to Help Dealers Improve Their Buying

In sports, there is a saying, “It’s All About the Jimmy’s and Joe’s not the X’s and O’s.” What that

On this week’s episode of Kain & Co., David Kain of Kain Automotive talks about how you can engage

Elevate your sales pitch by improving your presentation and demonstration as well as your excitement and enthusiasm. On today’s

It is true what they say; you never have another chance to make an excellent first impression. At your dealership,

Chase Abbott, Vice President of Sales at Cox Automotive, stopped by the CBT Stage at NADA 2020 in Las Vegas