TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

A shift in control: Modern dealer marketing and access to agency-grade buying tools
Sales & Marketing

A shift in control: Modern dealer marketing and access to agency-grade buying tools

- March 26, 2026
For years, automotive marketing has operated a clear structural hierarchy. Enterprise brands and large agencies controlled advanced buying infrastructure, including centralized programmatic platforms, identity resolution systems, cross-channel optimization tools, and...
Turning macro trends and local market intelligence into sales success
Sales & Marketing

Turning macro trends and local market intelligence into sales success

- March 19, 2026
In today’s competitive landscape, a seamless, data-informed sales cycle is essential for dealerships navigating rising affordability pressures, shifting fuel type demands, and tighter profit margins.  Advanced analytics give dealers a clear advantage by revealing where...
Ian Mathews on building leaders and driving results in automotive marketing
Sales & Marketing

Ian Mathews on building leaders and driving results in automotive marketing

- March 17, 2026
Ian Mathews, co-founder of AutoGrowl, traced his journey from college greeter to automotive marketing leader, emphasizing discipline, video storytelling, and leadership as keys to business success. On today’s episode of Training...
advisors
Loyalty-Based Sales Strategies

Service advisors gain approvals through Jen Suzuki’s job-risk-reward formula

- March 16, 2026
Explaining vehicle repairs doesn’t have to be complicated. On the latest episode of Loyalty-Based Sales Strategies, host Jen Suzuki, Founder and President of eDealer Solution, offers service advisors a simple, straightforward, proven...
TikTok car buying
Sales & Marketing

Why dealers can no longer ignore TikTok in the buying journey

- February 10, 2026
On the Dash: TikTok now supports the entire car-buying journey, from discovery to shortlist. Buyers rely on the platform for research, comparisons and confidence building. Dealers who show up early...
Sandy Fitzgerald-Angello, leadership
Loyalty-Based Sales Strategies

Sandy Fitzgerald-Angello’s blueprint for the ‘7 Cs’ of effective leadership

- February 9, 2026
Welcome to another episode of Loyalty-Based Sales Strategies, with host Jen Suzuki. Today, we’re joined by Sandy Fitzgerald, Vice President and Dealer Operator at Pohanka Automotive Group, and the newly...
Oscar Platt, fixed ops, City Kia
Loyalty-Based Sales Strategies

How City Kia built a high-volume fixed ops operation through process and communication

- January 12, 2026
City Kia’s service department processes up to 180 repair orders daily, offers same-day appointments, and generates more than $1 million in monthly fixed operations revenue. According to fixed ops director...
service marketing
Sales & Marketing

AI and CDPs: The new frontier in dealership service marketing

- January 8, 2026
Service marketing has always been a tough area for dealerships. When customer information is outdated, systems don’t talk to each other, and marketing lists aren’t accurate, it becomes almost impossible...
dependability, Lexus
Sales & Marketing

Lexus caps record U.S. year as SUV demand surges amid supply challenges

- January 5, 2026
On the Dash: Lexus expects U.S. sales to exceed 360,000 vehicles in 2025, driven by strong demand for SUVs and crossovers. Limited production capacity has led to tight inventories and...
Stellantis
Sales & Marketing

Stellantis dealer confidence grows with fresh vehicles and incentives

- December 30, 2025
On the Dash: Stellantis U.S. sales rose 6% in Q3, but market share remains at a historic low of 7.7%. Dealer inventory turnover has improved, yet Rams and Chryslers still...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.