Community engagement is vital to dealerships for several reasons. One of those reasons is retention. Creating an experience where customers not only want to come back for service or purchase more vehicles, but where they want to come back for events as well is important. For Matt Calavan, Managing Partner with Beaver Toyota, he and his sister Linda Beaver, Co-Owner of Beaver Toyota, not only wanted to build just another dealership, but a space for people to hang out and enjoy.
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Gen Z dealership employees rate work/life balance highly valuable at 98%, a CDK Global study finds.
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