Today on CBTNews.com – Thursday, July 28th, 2018:
How Your Service Advisors Can Build Better Relationships and Gain Customer Loyalty – Sally Whitesell
CBT News’ own Jim Fitzpatrick had the opportunity to speak with Sally Whitesell, Founder and CEO of SW Service Solutions, to talk about some of the best ways your service advisors can build a relationship with their customers and better gain their loyalty. Watch Now
Enhancing the Customer Experience: Five Ways to Speed Up the F&I Process
The F&I process has an image problem. It is seen as long and complicated, and as a result, customers are leaving dealerships with a less than favorable view. This not only makes it less likely they will come back to purchase another car, but they will probably hold off on buying F&I products as well. The F&I process is a critical component to improving the overall customer experience. Every dealer’s goal should be to create a faster, more transparent, and more straightforward process for customers. Those that can do this will set themselves far above the pack. Read More
Are You A Bad Salesperson?
It’s usually easy to tell who’s a great salesperson in a dealership. They’re the one with the employee of the month awards, track records and reoccurring bonuses. One would imagine it to be equally simple to spot a terrible salesperson. However, depending on the size, policies, and accountability of a dealership, lousy salesmanship can be more difficult to detect. And if you’re the awful salesperson in question, you may not even be aware that your practices are holding you back. Here are a few ways to identify if it’s time to improve your delivery so that you can rise to the top of your dealership’s salesforce. Read More