On today’s CBT Newscast for Wednesday, January 3rd, 2018:
Ian Cruickshank: How important is photo and video interaction?
When studying how customers research vehicles, there are many elements to that search, especially once they land on your dealership’s website. Things like lead forms, outbound links, and social sharing are important metrics that give dealerships valuable insight. However, in a recent study by Speed Shift Media, VP of Sales and Marketing Ian Cruickshank told CBT that of the 50,000 vehicles Speed Shift Media assessed, one element stood out amongst the others: photo and video interaction. Watch Now
How new cars will sustain the market in 2018
Last year, we heard analysts use words like “plateau” and “decline” when comparing the record-breaking year of new car sales in 2016 to new car sale sin 2017. Now that we’re in 2018, Kevin Tynan of Bloomberg Intelligence says those words might still be used, but there’s another word that will also be used: sustainability. Watch Now
WardsAuto: How a demo drive can improve customer satisfaction
When it comes to test drives, having a comfortable and stress-free experience for the customer is the objective. However, some customers might actually be freaked out once they drive their car off the lot knowing that they might not know all the technology. In a recent article for WardsAuto, J.D. Power’s Kristin Kolodge said that dealerships need to get creative explaining technology, without going to extremes. When that happens, customer satisfaction goes up. Read More
