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High-volume Virginia dealership McGeorge Toyota sells to Graham Ourisman Automotive

Dealer Rod McGeorge has sold McGeorge Toyota, the number four volume franchise dealer in the state of Virginia, to Graham Ourisman Automotive. Haig Partners LLC served as the exclusive sell-side advisor for this transaction.
McGeorge Toyota was part of the McGeorge Family of Dealerships, which has been in business for more than 60 years. In 1960, Rod McGeorge’s grandfather, David R. McGeorge, acquired a Mercedes-Benz dealership in Richmond, Virginia. Since then, the group has built a reputation for delivering world-class customer service and ownership experiences.
Rod McGeorge, the former owner, said, “When it came time to pass the torch of McGeorge Toyota, I knew I had a responsibility to find the absolute right buyer—one who would uphold the same commitment and dedication that my family and I had poured into this dealership for over 50 years.”
He added, “Our employees and the communities we serve were at the heart of everything we did, and finding the right partner was critical. While parting ways with McGeorge Toyota is bittersweet for me, I can rest easy knowing that it is now in the best of hands with Chris Ourisman and the team at Graham Ourisman Automotive.”
Kevin Nill, Managing Director of Haig Partners and the advisor to McGeorge, said, “It has been an honor to work with Rod and guide him through the journey of selling such an impressive store.”
Nill continued, “Toyota is undeniably one of the most sought-after brands for buyers, and when you add McGeorge Toyota’s sterling reputation for excellence and world-class customer service, combined with its prime Richmond location, this transaction became truly special.”
McGeorge Toyota is one of the best-performing Toyota stores in the Mid-Atlantic. Highlights include:
  • One of only 20 North American Toyota Dealerships recognized for exceeding Toyota’s highest standards of customer service, sales, parts, and vehicle servicing excellence
  • Ranked number eight in new vehicle sales in Central Atlantic Toyota
  • Toyota President’s Award recipient for 26 consecutive years (1996-2022)
  • Toyota Customer First Advisory Board Award for 5 consecutive years (2017-2022)
“Success in the dealership buy-sell market is not just about finding a buyer. It’s about identifying the most motivated and best-suited buyer to fulfill the goals of the seller,” Nill explained.
This transaction, alongside the recent record-breaking sale of Al Hendrickson Toyota, underscores the demand for high-performing stores in lucrative areas.
Chris Ourisman, President of Ourisman Automotive, said, “We are thrilled to welcome McGeorge Toyota into the Ourisman Family, marking our entry into the Richmond, Virginia market. Our heartfelt gratitude goes out to Rod McGeorge and his dedicated team for their exceptional work in building this remarkable dealership.”
The team at Haig Partners has been involved in the purchase or sale of 33 Toyota stores. The sale of McGeorge Toyota represents the 72nd dealership the team has bought or sold in the Mid-Atlantic region.

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