Selling cars has got to be one of the most rewarding jobs on the planet. There’s nothing like the smile on a customer’s face when they drive off in their...
It is an understatement to say that marketing has become a pivotal part of the sales process. Years ago, ads and billboards did the trick. Now, dealership marketing teams can...
Titles.
Do they matter and if so, do they matter to the person who has the title or the person interacting with them?
In dealerships, as in most businesses, the staff has...
On today’s show, we’re pleased to welcome Marco Schnabl, Co-CEO and Founder of automotiveMastermind, a predictive analytics and marketing automation technology provider for the automotive industry. Jim and Marco discuss...
Cox Automotive’s Dealership Staffing study pointed out some worrying hiring trends in the auto industry. It found a 40% overall dealership staff turnover rate, with sales being the largest artery...
In today's edition of CBT News, Jim Fitzpatrick sits down with Alex Damoorgian, President and General Manager at Mike Maroone Chevrolet North and Mike Maroone Volkswagen, to discuss technology and...
As of August 2019, there were 2.46 million apps in the Google Play store, and 1.96 million in the Apple app store. Many companies feel that having a mobile app...
As 2019 winds to a close, it is important to recognize trends that are occurring in the world of Fixed-Ops. 2019 has brought many changes and evolutions in the automotive...
Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching a video of a product plays...