Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be. There are a number of factors that come...
As an industry, we’ve dedicated dollars, time and conferences to enhancing our online efforts in order to appeal to today’s shopper. Once we feel our marketing initiatives are dialed in,...
On today’s show, we’re pleased to welcome back 20-year automotive industry veteran Dave Cantin, CEO of Dave Cantin Group.
VIDEO TRANSCRIPT:Â
Jim Fitzpatrick: Hello, everyone. Thanks so much for joining me...
It might seem like a rhetorical question and one that is usually followed by a resounding “DUH!” The harsh truth is that it is extremely difficult to level out the...
For years now, we’ve been operating under the dangerous assumption that keeping our sales staff in the dark will somehow protect the “sacred cow.”
Dumbing salespeople down and keeping them in...
TORONTO, ONTARIO: On the heels of a third consecutive year of triple-digit growth in the Canadian market, EBlock and EDealer announce changes to their leadership team, designed to expand the...
Up to 95 percent of today’s shoppers go online to research vehicles. But they still want a personal connection. According to the Local Search Association, 61 percent of new and...
After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read statistics stating that only 8% of...
In sales, you can use any word or series of words to describe what it takes to get a commitment and close the sale. Personally, I believe it all circles...