In the United States, 43% of new car sales include a customer’s trade-in. 22% of pre-owned sales have a trade involved. Altogether, nearly 16 million trade-ins are taken in by...
Digital retailing has been a critical tool for dealers who have dealt with in-store restrictions throughout 2020. Many wonder if its impact has staying power or if the industry will...
Have world events changed the automotive funnel and purchase experience forever? Recent trends would indeed seem to point to a disruption in the process.
At best, you'll have to change how...
Having come through one of the most peculiar Thanksgiving holidays in history as the US continues to battle COVID-19 outbreaks, the automotive industry remains surprisingly strong. TrueCar and ALG are...
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value...
Today on CBT News, anchor Jim Fitzpatrick is joined by Laurie Foster, Founder and CEO of Foster Strategies Group. With more than 22 years of experience in the automotive industry,...
We are always looking for silver linings when things are going haywire in life. The last 6 months navigating the COVID-19 crisis as a nation is no exception. Every day...
According to the 2019 report from the Occupational Safety & Environmental Associates (OSEA), over 1 in 5 vehicles had an open recall in 2018 and the number of vehicles affected...
Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can be a challenging tightrope to walk....
A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The...