General Motors (GM) is revamping its GM Rewards loyalty program and introducing a new GM Rewards™ Mastercard®.
The initiative aims to boost customer engagement and offer enhanced value across GM brands and services. It expands earning and redemption opportunities through vehicle purchases, services, digital products and everyday spending.
Updated GM Rewards program
The GM Rewards program remains free to join and is open to all GM customers.
Members now earn 3x points per $1 spent on eligible GM purchases and 1 point per $5 spent on new and certified pre-owned GM vehicles. There are no maximum point limits on redemptions, and no vehicle restrictions apply.
Customers can redeem points for digital services, such as most OnStar plans, Super Cruise, GM Financial loans, lease account balances or exclusive events and experiences.
In addition, points can be combined with employee, dealer and supplier discounts for eligible customers. Members also have the option to gift or transfer points to other rewards members.
GM Rewards™ Mastercard®
The new GM Rewards™ Mastercard® is issued by Barclays US Consumer Bank.
Cardholder benefits include:
- 30,000 bonus points after spending $1,000 within the first 90 days
- Earn up to 10x the points on eligible GM purchases: 7x points with the GM Mastercard, plus an additional 3x points bonus for registered GM Rewards members.
- 3x points on all other purchases
There is no cap on point earnings, and they can be redeemed towards a new GM vehicle, GM Financial balances, parts, accessories and eligible services.
The card offers a low introductory APR for nine months on qualifying GM purchases of $499 or more made within the first 30 days of account opening.
The new card officially launches on Aug. 25. Existing cardholders will receive their replacement cards later this summer, along with activation instructions.
Later this year, General Motors and Barclays will also launch a GM Business™ Mastercard® for business customers. This new card option will offer higher earning rates along with expanded redemption options.
