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CBT Automotive Newscast for November 27, 2019

Today on – Wednesday, November 27th, 2019:

Garry CliftWhat Clift Buick GMC is Doing to Overcome the Challenges of the GM Workers Strike
On today’s show, we’re pleased to welcome Garry Clift, owner and president of Clift Buick GMC in Adrian, Michigan. He and Jim discuss the aftermath of the GM workers strike, how it affected Michigan dealerships, and other, more common, dealer challenges. Watch Now

Garry CliftFive Fast Facts About Tesla’s New Cybertruck
This past week, you would have had to have been under a rock to not hear about Elon Musk’s latest creation. His futuristic Cybertruck, a modern and sleek reimagining of the pick-up truck, has been making waves on and offline. From the infamous “glass shattering” incident to the materials used to make this truck, there is a lot to take in regarding the tech innovator’s newest unveiling. So, if you need to get up to speed about the Cybertruck as well as the unveiling, stay tuned. Read More

Garry CliftThe Case For Creating A Director Of Customer Engagement Position
How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager, you already read your CSI reports and customer reviews. However, obtaining a broader, authentic understanding of your customer’s journey through the sales process will drive more dollars to your bottom line. How can you accomplish this deeper dive and learn more about what happens before, during and after a sale, or during and after a service visit? Creating a director of customer engagement and experience position is one alternative. Read More
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