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Audience First, Everything Else Second

Selecting the right audiences for your dealership across all mediums to increase your marketing efficiency.

LIVE Webinar »

Tuesday, February 14th at 2:00PM

During this FREE webinar, you will learn how to:

Lower your overall marketing budget.

Reduce the number of vendors, dashboards and logins you use.

Track every customer activity and engagement on each piece of marketing in order to determine ROI.

Increase leads, sales and service business from both active and conquest customers for a lower cost.

Measure and monitor all marketing efforts with one single dashboard in real-time across all mediums-- email, direct mail, digital and traditional advertising.

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Eric Mercado
Vice President Of Sales at Force Marketing
Eric Mercado has been an integral part of the team since 2007. In his current role as Vice President of Sales, he oversees the activities of the Force Marketing sales force and works to ensure the effectiveness of the firm’s multi-channel marketing campaigns.

He dedicates much of his energy and time to monitoring the products Force Marketing offers to clients, as well as tracking campaigns to determine the sales and profits they generate. He also oversees the consistent optimization of campaigns that is so critical to their success.

A salesman by trade since his college days at the University of South Florida, Mercado’s sales philosophy is rooted in initiative, and he expects superior efforts and results from the sales team on behalf of their clients.