Brian Archey: Why attribution is so hard
Attribution is a trending topic, but some people want to know why attribution is so hard. It's a simple question with a not so simple answer. While at the Automotive...
TSLA311.2102.36%
GM88.8600.46%
F14.680-0.18%
RIVN15.220-1.61%
CYD47.160-1.16%
HMC30.110-0.61%
TM188.990-2.46%
CVNA62.3600.92%
PAG217.310-3.3%
LAD385.420-19.61%
AN212.400-2.25%
GPI286.770-9.94%
ABG231.700-1.44%
SAH91.580-8.76%
TSLA311.2102.36%
GM88.8600.46%
F14.680-0.18%
RIVN15.220-1.61%
CYD47.160-1.16%
HMC30.110-0.61%
TM188.990-2.46%
CVNA62.3600.92%
PAG217.310-3.3%
LAD385.420-19.61%
AN212.400-2.25%
GPI286.770-9.94%
ABG231.700-1.44%
SAH91.580-8.76%
TSLA311.2102.36%
GM88.8600.46%
F14.680-0.18%
RIVN15.220-1.61%
CYD47.160-1.16%
HMC30.110-0.61%
TM188.990-2.46%
CVNA62.3600.92%
PAG217.310-3.3%
LAD385.420-19.61%
AN212.400-2.25%
GPI286.770-9.94%
ABG231.700-1.44%
SAH91.580-8.76%
Featured
Andy Medley: Why customers want total control of the car buying process
While at the Automotive Analytics and Attribution Summit, CBT's Joe Gumm asked Andy Medley, President and Co-Founder of PERQ, when he believes car shoppers will have more control of the...
Bridging the gap from online experience to showroom buying
Attribution, to some, is connecting online activity to what happens in a dealership. For James Grace, Senior Director of Analytics Products with Cox Automotive Media Solutions Group, and President Brian...
October Buy/Sell Report: Kerrigan Advisors Market Update
Developing growth strategies, organizational issues, pricing, and business valuations for your dealership is always important no matter how the market is doing. When it comes to buy/sell trends in 2017,...
Brooke Skinner Ricketts: How the digital age has changed the 4 P’s of marketing
When it comes to marketing, industries have aligned themselves with the "Four P's": Product, Price, Promotion, and Place, otherwise referred to as the "marketing mix." For auto retail, Brooke Skinner...
Max Steckler: How do you achieve measurable results with digital marketing?
We're almost a month away from wrapping up 2017, and maybe your dealership didn't achieve the measurable results it wanted to drive additional profit in every area of your dealership....
Making your dealership a place for people to hangout
Community engagement is vital to dealerships for several reasons. One of those reasons is retention. Creating an experience where customers not only want to come back for service or purchase...
Pete MacInnis: What’s holding back dealers from digital retailing
Back in August of this year, eLend Solutions conducted a survey showing a big disconnect between how progressive dealers think they are and the extent to which they are actually implementing...
WardsAuto’s Haig Stoddard on Lagging Inventory
If your dealership is hoping the last two months of 2017 are just as good or greater than the two months prior, the signs look good. September and October had...
Brian Geitner: Autotrader’s 20-Year Anniversary
In 1997, Autotrader opened it's doors to help revolutionize the car shopping experience. This year marks the company's 20th anniversary. Over the past two decades, Autotrader has provided their service...
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