Ben Flusberg, Associate Vice President of M Logic at Manheim, joined us at The NADA Show 2019 to talk about how Manheim.com is using artificial intelligence to provide dealers a personalized user experience.
Here’s what we asked Ben when he stopped by the CBTNews.com booth. Watch the interview above for all of Ben’s answers and find out how you too can receive personalized vehicle recommendations.
- I have been interviewing people at Manheim for a long time and it seems like there is always something new going on. This is the first time I have heard of M Logic. What is that exactly and is it new?
- You mentioned a personalized user experience and vehicle recommendations. Talk to me a little more about that. How do you know what dealers are interested in buying?
- So, if I am a regular user of Manheim.com, what are the main benefits of receiving personalized recommendations?
- What results have you seen since pilot dealers have been receiving these personalized vehicle recommendations?
- When will other dealers be able to receive personalized vehicle recommendations?