You spend a lot of money on advertising and marketing, but when it comes to driving potential car-buyers to your website, what's the ultimate goal to growing website leads, calls,...
Today, customers will research your dealership for hours and hours online, making sure they have the right dealership and vehicle they want. Those same customers might use certain apps on...
One of the trends we saw in October was that bigger vehicles had higher price tags, but did that keep shoppers from putting more money down or have a higher...
How do you know your marketing manager is taking the right steps of optimizing your dealership's return on ad spend? How were they even hired as your marketing director and...
Being a leader in auto retail means more than just having a title. It means more than just being a top salesperson that was promoted to the position of sales...
We all know what good data can do to a dealership's profit, but what does bad data do? Bad data costs the U.S. economy $3.1 Trillion every year. So how...
If the goal is to eventually create a seamless end-to-end car shopping experience, wouldn't the solution be to build one mega-product that would tie all of these systems together? In...
Remember those things you used to do? The little things that mattered to customers? The things that showed you truly cared about what customers liked and wanted? For F&I customers,...
At a recent auto retail digital conference, Frank J. Lopes, VP of FB Digital at Forrest & Blake Marketing and Advertising, was the keynote speaker. During his session, he interviewed...