Today on CBTNews.com – Monday, July 30th, 2018:
Focusing on the Basics In Your Dealership – Brian Benstock, Paragon Honda
CBT Automotive Network recently caught up with Brain Benstock, GM and VP of Paragon Honda / Paragon Acura, and discussed why it is important that dealers check in regularly on their dealership, even on Sundays. Watch Now
Reaching Gen Z on Social Media
Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into their adulthood, marketers are turning towards their next consumer demographic, the Generation Z. The oldest Gen Z’ers have already graduated college and entering the workforce. As more of Generation Z graduates and enters the workforce, their spending power grows. Read More
4 Ways to Ace the F&I Interview
Making sales in any industry requires knowledge of what makes your customer tick, what their ‘pain points’ are, and being able to apply that knowledge to show them how your product helps them. But in F&I, how do you find all that out when you are NOT the first person the buyer interacts with? The interview. Read More
