Today on CBTNews.com – Tuesday, October 15th, 2019:
AutoNation CEO Cheryl Miller Discusses Market Disruptors, Industry Turnover, and Tariffs
In part two of this CBT News exclusive, our host, Jim Fitzpatrick continues his conversation with Cheryl Miller, AutoNation’s first female CEO, and first-ever female CEO of a publicly-traded auto group. The pair discuss how to combat high turnover rates, market disruptors like Tesla, EVs, ridesharing, and subscription models. Cheryl also weighs in on USMCA, tariffs, and much more. Watch Now
Five Ways to Turn Customers into Ambassadors for Your Dealership Brand
What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to find that it has nothing to do with any dialogue you create regarding your dealership. According to a survey by SalesFuel, 59 percent of respondents said that a dealership’s reputation was the most important factor in choosing one to visit. Typically, your reputation will depend on what others have to say about you. As a result, customer reviews can play a huge role in your marketing strategy. Read More
Should Sales Handle F&I? Maybe, Maybe Not.
Back in the day, it would never have been thought of to have a salesperson present F&I products out on the floor. Sales was sales and F&I was F&I…period. Customers did their preliminary paperwork with the salespeople and were quickly ushered into The Box. Unfortunately, decades of this led to generations of car buyers who ended up truly hating the F&I process. It was seen as pushy, sometimes sleazy, and always time-consuming. Read More
