Today on CBTNews.com – Monday, October 14th, 2019:
How to Leverage Digital Innovation and Create Personalized Experiences for Customers – Amy Anderson & Chase Abbott, Cox Automotive
Today on CBT News, we welcome Amy Anderson, Director of Research and Market Intelligence in Cox Automotive and Chase Abbott, Vice President of Sales for dealer.com and VinSolutions. Amy and Chase are here to talk about a brand new 2019 study called the Technology and Transformation of Auto Retail Study, and what it means for dealers looking to capitalize on advances like artificial intelligence and automation. Watch Now
Tips for Creating a Premier Customer Experience on a Budget
Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the pleasant attitude of the staff? Is the décor sleek and engaging? Is it easy to find what you need? Now, think about how these experiences could be integrated into the customer experience at your dealership. Read More
The Benefits of Having a Customer Education Campaign at Your Dealership
Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car worked was a simple matter, and those who didn’t already know how their new vehicle worked were easily brought up to speed. Read More
