CBT News Week in Review for Friday, November 2nd, 2018:
The 2018 Car Shopping Analysis and How Consumers are Adapting to change – Ivan Drury, Analyst with Edmunds.com
With interest rates continuing to stay high, the analysts at Edmunds.com conducted an in-depth review of transaction and finance data across all 50 states. On today’s show, CBT’s Jim Fitzpatrick speaks to Ivan Drury, Senior Manager, Strategic Analytics to get a sense of how consumers are adapting to this changing environment. Watch Now
How Your Dealership Can Tap into the Growing Hispanic Market – Tony Zelaya
According to Dealer Marketing Magazine auto purchases by Hispanic buyers are on track to double from 2010 to 2020, growing at a pace of 116%, and Hispanics will buy nearly 2 million new vehicles this year. Here to tell us how dealers can best tap into this exploding market is Tony Zelaya, senior sales professional at Criswell Auto Broker out of Maryland. Watch Now
Boost Dealership Transparency with One-Price Selling – Barry Schwartz, Robertson Honda
Today, fewer consumers rely on a salesperson to make an informed purchase. Simply put, the internet gives the customer more transparency than the dealer does, but what would happen if the customer and dealer had the exact same information? On today’s show, CBT’s Jim Fitzpatrick sits down with Barry Schwartz, vice president at Robertson Honda of Palmdale, California, and he tells us how dealers can improve the training resources for their sales department, in order to make them more transparent with customers. Watch Now
