Today on CBTNews.com – Thursday, November 1st, 2018:
Boost Dealership Transparency with One-Price Selling – Barry Schwartz, Robertson Honda
Today, fewer consumers rely on a salesperson to make an informed purchase. Simply put, the internet gives the customer more transparency than the dealer does, but what would happen if the customer and dealer had the exact same information? On today’s show, CBT’s Jim Fitzpatrick sits down with Barry Schwartz, vice president at Robertson Honda of Palmdale, California, and he tells us how dealers can improve the training resources for their sales department, in order to make them more transparent with customers. Watch Now
What Does VW’s New European Dealer Agreement Mean for US Dealers?
VW’s agreement is a result of 2 years of negotiation and is designed to ease infrastructure demands on dealers and help them remain profitable through revenue-sharing arrangements and other measures as dealers prepare for less service business due to the coming launch of VW’s new I.D. family of fully connected, battery-electric vehicles in Europe. This is a significant reinvention of dealer-manufacturer relations and will likely form the basis of a new dealer agreement in the US as well. Read More
Should Customer Email’s Be More Than A Service Reminders?
Many businesses continue to shy away from email marketing because they believe that it’s an outdated approach. But, in actuality, 59% of B2B marketers said that the most effective channel for revenue generation is email. In 2014, email marketing was the most powerful tool for customer retention. Read More