Today on CBTNews.com – Thursday, May 30th, 2019:
How F&I Expert Rick McCormick Found His Niche in the Most Unlikely Place
Recently, Rick McCormick joined CBT’s Jim Fitzpatrick in the studio. Rick is the National Account Development Manager at Reahard & Associates, a business that provides custom-tailored in-dealership F&I training programs and consulting services that help to increase a dealership’s F&I income. Rick discusses his past work as a clergyman and how it affects his F&I training techniques today, and the similarities that he has discovered related to the skills needed for each line of work. Watch Now
Providing the Ideal Car Buying Experience for Single Parents
As of the last Census in 2012, there are 85 million mothers in the United States with children under 18. While the talk about enhancing the dealership customer experience typically involves general conversations about men and women, a recent cars.com survey centers on this group particular group. They surveyed more than 1,000 moms to inquire about their needs when shopping for a car. Their profound responses can help dealers begin to address the rising truth that more women—especially moms—are making purchasing decisions regarding car ownership. Read More
Three Ways Automotive Service Centers Can Improve their Trustworthiness
Automotive service centers often get a bad rap for being dishonest or overcharging. This type of misconception about a business can be detrimental. Often, the reasons behind these ways of thinking are a lack of understanding about the automotive service center industry and poor communication between customers and service center employees. By making communication a priority, using urgency sparingly, and getting mechanics involved with customers, service centers can prove themselves trustworthy and attract more customers. Read More
