Today on CBTNews.com – Wednesday, June 5th, 2019:
May’s Higher Than Expected SAAR May Not Be An Indication For the Remainder of 2019 – Karl Brauer, Cox Automotive
May, typically one of the best sales months of the year, posted a SAAR of 17.4M, well above the 16.9 million that was forecasted and up from 17.26 million in 2018. May’s performance usually tells us how the rest of the year will play out. However, with low-interest rates, high vehicle prices, and uncertainty in Washington, there are numerous factors to consider before making any long-term predictions. Here to discuss May’s winners, losers, and overall industry health, is Karl Brauer, executive publisher for AutoTrader and Kelley Blue Book (Cox Automotive). Watch Now
Creating a Stellar Company Culture in Your Dealership
Your company culture affects both employees and customers in an undeniable way. As Thomas Davenport of Towers Watson Consulting stated, “workplace culture is to employees as soil is to plants” and the workplace environment “contributes to or undermines employee well-being.” Unsurprisingly, corporate cultures have a direct effect on stress levels, happiness, and overall well-being for both staff and customers. This is no different when it comes to the culture within a car dealership, and there are many ways management can improve it. Read More
What is Your Customer Data Worth?
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household in your primary market area (PMA). If you knew how to contact them, their media preferences and their vehicle and service needs, you would never have to purchase another television or radio ad again. You would simply engage in ongoing, meaningful dialogue with the few thousand households that drive your profits. Read More