CBT Automotive Newscast for January 16, 2020


Today on CBTNews.com – Thursday, January 16th, 2020:

Joseph MichelliNew York Times Best-Selling Author Joseph Michelli On Airbnb’s 5 Leadership Lessons
On today’s show, we’re pleased to welcome back Joseph Michelli, New York Times best-selling author and customer experience expert. Joseph also has a new book out titled “The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging”. In this segment, Jim and Joseph take a deep dive into these five lessons and discuss other important customer experience topics for today’s auto retail industry. Watch Now

Joseph MichelliWhy Direct Mail Marketing Needs To Be Part of Your Marketing Mix
Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing mix. But only if it’s personalized. When combined with behavior prediction technology that can curate offers specific to each prospect’s needs, direct mail is sure to drive more sales. In this whitepaper we discuss the importance of direct mail and how it can complement your digital marketing strategies in today’s constantly evolving market. Read More

Joseph MichelliEquip Your Team with a Winning Culture
How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of being successful in F&I is the ability to mentor and train your sales staff. The most successful dealerships in the country have a strong sense of unity throughout the dealership. The goal is to get everyone rowing in the same direction. Make the decision today to create a winning culture and back that decision up with massive action. Read More


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