Cox Automotive’s Isabelle Helms Discusses the Latest Recruiting Trends For Dealers | Increase Your Reach: Leveraging Influencers and Brand Ambassadors at Your Dealership | KBB’s 2019 Top 10 Back-to-School Cars

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Today on CBTNews.com – Monday, August 12th, 2019:

newscastCox Automotive’s Isabelle Helms Discusses the Latest Recruiting Trends For Dealers
Attracting the top talent is always on every dealer’s mind, however as the workforce begins to change, so should recruiting strategies. On today’s show, we take a look at our recent conversation with Isabelle Helms, Vice President of research and marketing intelligence for Cox Automotive. She discusses key findings from the 2019 Dealership Staffing Study, and what they mean for your dealership’s future recruiting efforts. Watch Now

newscastIncrease Your Reach: The What, How, and Why of Leveraging Influencers and Brand Ambassadors at Your Dealership
In today’s world of sales and commerce, more and more consumers are looking to their peers as well as influencers for product recommendations. While the advent of social media may make this new marketing landscape seem foreign, it is facilitating a tried-and-true method of marketing: word-of-mouth. Since advertising and marketing began, word-of-mouth marketing has always been a powerful strategy for drawing in new consumers. Read More

newscastKBB Names the 2019 Top 10 Back-to-School Cars for Students
A new car can take the sting out of summer’s end. With school only a few weeks away, new drivers and their parents are seriously considering a purchase, though they may have different opinions as to what that vehicle might look like. Not to worry. Kelley Blue Book has curated a list of ten cars that are perfect for the job. Read More

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