Today on CBTNews.com – Thursday, August 2nd, 2018:
Bob Burg, Best-Selling Author of “The Go-Giver” – Advantages of Being More Generous in Your Professional Environment
Too often, good ideas, products, and ordeals never reach their full potential due to the inability of the parties involved to agree. To discuss this common occurrence is Bob Burg, a top producing salesperson and a co-author of the bestselling Go-Giver books, which address the advantages of being more generous in your professional environment, and how sometimes you need to give in order to get. Watch Now
Five Ways Your Dealership Can Use Email Marketing To Increase Sales
Your email list is one of the most important marketing tools you have. As data indicated, people still read emails. Email marketing is an excellent way to reach them without the distractions of social media. You can customize the messaging based on what you know about the customer to increase personalization. As the second half of 2018 continues, ensure you have a solid email marketing strategy. If implemented, it can help your dealership finish strong. Read More
Effective Greeting Requires Planning and Professionalism
In all of our interaction with OEM’s and individual dealers the greeting is a key component of the sales process that is talked about constantly. At most basic level how hard is it to have a consistent greeting that offers information and addresses the clients fears? Based on survey data and mystery shops there is still room for improvement. Read More
