Cox Automotive CMO Ken Kraft shares his goals for the brand’s future

At this year’s NADA Show in Las Vegas, CBT News anchor Jim Fitzpatrick caught up with Ken Kraft, the Chief Marketing Officer at Cox Automotive.

What they cover:

  • How Cox Automotive’s consumer brands are staying relevant to younger generations of digital natives
  • Exploring more consumer-facing avenues for the Cox Automotive brand
  • The launch of Cox Automotive Mobility
  • How the DRiVEQ brand brings Cox Automotive’s dynamic data intelligence capabilities to the forefront 

For more coverage from the 2022 NADA Show, visit us here.


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