At this year’s NADA Show in Las Vegas, CBT News anchor Jim Fitzpatrick caught up with Ken Kraft, the Chief Marketing Officer at Cox Automotive.
What they cover:
- How Cox Automotive’s consumer brands are staying relevant to younger generations of digital natives
- Exploring more consumer-facing avenues for the Cox Automotive brand
- The launch of Cox Automotive Mobility
- How the DRiVEQ brand brings Cox Automotive’s dynamic data intelligence capabilities to the forefront
For more coverage from the 2022 NADA Show, visit us here.
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