Coleman Automotive Group and private equity partner Prime Dealer Equity Fund have acquired their third dealership together in one year as they push toward aggressive expansion goals. The purchase of Total Motors Le Mars, now operating as Le Mars Chevrolet-GMC, reflects the partners’ strategy to scale rapidly with strong OEM alignment, capital backing, and a focus on Midwest opportunities.
Deal Details:
Seller: Scott Taylor, Total Motors Auto Family
Buyer: Coleman Automotive Group & Prime Dealer Equity Fund
Transaction Date: October 2025
Rebranded Dealerships:
- Total Motors Le Mars → Le Mars Chevrolet-GMC
Advisor/Facilitator: Not disclosed in report.
